Digital Opticianry can help you unlock the most profitable customers

Sell progressives and other premium products as well as brick & mortar with precise measurements and frame fittings.

Contact us
Someone is holding their phone up to see a photo-realistic virtual tryo-on embedded onto an e-commerce website

Deliver store quality vision

Get precise lens measurements remotely with our 3D face scan that customers can take from their phones. A single scan, combined with digitized inventory generates everything from monocular PD measurements to seg height to wrap angle more precisely than most opticians.
Our clients have reduced online return rates of prescription sales to just 3%, while achieving AOV above $400.

Improve vision quality
Reduce returns due to lenses
A chart of lens measurements. A, B, DBL, vertex distance, panascopic tilt, wrap angle, distance PD pupillary distance, near and far PD pupillary distance, OC ocular center height, effective diameter
Pre-measured progressive lenses getting cut and dispensedCrosshairs over an eye, indicating a scan that is taking pupillary distance measurements

Unlock the progressive market

If you can’t offer progressive lenses to your customers online, you’re ceding the most profitable market segment, and guaranteeing that loyal customers will age out of your service. Our dispensing features allow you to serve the progressive market with store quality outcomes.
21% of our clients' online sales are progressives, and those have only a 5% return rate.

Expand your market
Increase lifetime value
Increase average order value

Provide a perfect fit, right out of the box

With a customer’s scan, 3D frame modeling is used to automatically generate personalized adjustment guides for each order. This allows frame adjustments to be made before you ship the glasses. Customers receive an out-of-the-box fit, with no additional adjustments needed.

Reduce returns due to frame fit
Improve customer satisfaction
An asian woman had her measurements taken with a Topology scan and has an augmented reality mesh of many thousands of points overlaying her face
Someone is holding their phone up to see a photo-realistic virtual tryo-on embedded onto an e-commerce website

Add the industry’s most realistic virtual try-on to your website

We convert more than 10% of customers engaging with the VTO, and achieve fewer than 3% returns, because our photo-like virtual try-on helps inform the user exactly how the frame will fit on their face (or if it will not fit).

Improve customer experience
Drive more conversion